2010 Hyundai Genesis Coupe 2.0T

WILL THE TRUE SPORTS COUPE PLEASE STEP FORWARD?

Not too long ago, you could get a coupe that was reliable, efficient and, best of all, knew how to have a good time.

Then, almost imperceptibly, car companies let the affordable sports coupe die.

Most of today’s affordable two-doors are uninspired and boring. Others can accelerate but don’t handle well or vice versa. Where’s the fun in that? Price tags on sports coupes have soared, with refinement becoming an afterthought. Want a fun coupe you can drive daily? You’d better have deep pockets and a good chiropractor.

The Hyundai Genesis Coupe marks a triumphant return to true coupe form. A sports coupe that will remind us that every mile should be savored, yet that is also refined and roomy enough to be driven every day. A coupe that’s as capable at sailing around corners as it is leaping away from stoplights. With a choice of engines that make more power from less fuel and a range of models that suit almost any personality (there’s even a nearly race-ready Track model), the Genesis is dripping with the character and style of a classic coupe, yet is packed with all the technology and safety you expect of a modern car.

The Genesis Coupe represents the same value you expect from Hyundai, applied to a category you might not expect Hyundai to compete in.

The Genesis Coupe’s performance breeding is immediately apparent in its proportions: a wide track for stability, a short front overhang for agility, and a wedge-like profile for optimal aerodynamics. Yet its thoughtful design details make it better suited for day-to-day use than the chiseled styling might suggest.

Most coupes today are literally two-door versions of everyday sedans. They drive like sedans, they share their interiors with sedans, and they excite like sedans. But open the door of the Hyundai Genesis Coupe, and you’re greeted by an interior that is unmistakably a coupe’s. Another difference: a driving position that places you closer to the road, increasing stability and your sense of oneness with the pavement.

One drive is all it takes to understand the difference between a coupe and a true sports coupe. From the performance-driven rear-wheel drive architecture to the efficiently powerful engines, each system and subsystem was engineered toward a common goal: to make a coupe that drives as well as the styling suggests.

*Price includes all rebates and incentives in sale price including Hyundai Bonus, Factory Rebate, College Grad and Military Rebates, Dean Team Matching Military & College Grad Rebate, must show proof to qualify for College and Military Rebate. '10 Accent includes $1,000 rebate upon finance and '10 Elantra includes $500 rebate upon finance. With advertised lease payments ('11 Sonata $199, '11 Tucson $216, '10 Genesis Sedan $399) are based on 36 month lease, 12,000mi/yr, total due at signing ('10 Genesis Sedan $2,995, '11 Sonata $2,399, '11 Tucson $2,999) plus first payment & taxes. Advertised price on '10 Veracruz & Genisis Coupe include 20% cash or trade. Monthly payment for 72 months at 3.9% with approved credit special financing, offered to qualified buyers with approved credit. Special financing offered to qualified buyers with aproved credit through Hyundai Financial Services. Not responsable for data entry errors. Artwork for illustration only.

Offer ends 8/31/10.